(SAN FRANCISCO) — Transas Chief Executive Frank Coles has won "gold" in the Most Influential People of the Year category of the 2017 Golden Bridge Business and Innovations Awards. The award acknowledges his ability to communicate his vision for the maritime industry in the digital age.
The Golden Bridge Awards are an annual industry and peer recognition program based in San Francisco that honors the best companies, products, innovations, management teams, executives and influencers from around the world.
A master mariner and maritime lawyer by training, Coles was selected by the Golden Bridge judging panel for his ability in being the driving force behind the maritime industry’s digital age and a new world of automated shipping. A huge campaigner for improving training standards, modernizing roles and responsibilities, and ensuring operation in an efficient and environmentally friendly way, Coles is passionate about the need for “competence not certification."
Continuously engaging with stakeholders to communicate his company’s contribution and strategic goals, Coles has strived to communicate the importance of embracing digitalization and new business models. His passion for modernizing the industry is reflected both in his influential media presence and in the pioneering solutions Transas is bringing to the marketplace that include the use of machine learning as a waypoint in the voyage toward autonomous ships.
His statements draw upon this breadth of experience, allowing him to adopt a focus on the big questions few dare to tackle. His observations often challenge the status quo and consistently provoke debate about the future direction of the industry.
On receiving the award, Coles said: “The maritime industry can no longer remain invisible. Whether by media or traditional face-to-face conversations, transparency, interaction and collaboration must all be embraced if the industry is to flourish.”
In a 40-year career, Coles has served the maritime industry in practically every position from sailor to senior executive. The experience gained in the merchant navy has given him firsthand understanding of the practical pressures on those working at sea and still informs the decisions he makes today as the CEO of Transas. Most recently, he has been responsible for the development and launch of a revolutionary software platform, THESIS, or Transas Harmonised Ecosystem of Integrated Solutions, which aims to reshape the way commercial vessels operate, improving safety and reducing costs for vessel owners and bringing efficiency gains in global supply chains.