FLIR unveils new Raymarine brand identity

Raymarinelogo Withsimplysuperiortaglinecopy

(NASHUA, N.H.) — FLIR has unveiled a redesign of the Raymarine brand, including a new logo, icon and tagline to be used in all marketing activities and throughout its products lines. Both the new brand design and tagline, "Simply Superior," represent FLIR’s commitment to delivering world-class marine electronics through its Raymarine brand.

Retaining distinct and recognizable visual characteristics of the iconic Raymarine logo, the new Raymarine identity takes a modernized design that evokes energy and momentum, both attributes for a brand dedicated to making innovative products that help boaters enjoy their time on the water. The refined aesthetics of the new logo and brand language speak to the company’s commitment to performance, precision, reliability and innovation.

Raymarine started rolling out the new logo Wednesday across its website. For those attending the Miami International Boat Show in Miami, Fla., on Febr. 16-20, visit booth C362, C Tent, and booths 875 and 877, in water, to see the new-look Raymarine.

By Professional Mariner Staff