(AUCKLAND, New Zealand) – Propspeed, a leading innovator of underwater foul-release coatings, has announced that an investment in global expansion at the beginning of this year has allowed it to exceed its stated objectives of unprecedented growth in 2021.
Although, lockdowns and supply chain issues added complexity, Propspeed was able to accomplish a major rebranding campaign; developed solid shipyard, boatbuilder and OEM partners; enhanced its focus on the commercial industry; appointed key staff and acquired brand ambassadors to test and promote its award-winning product line.
“After navigating 2020 and the paradigm shift that occurred in how the industry as a whole does business, Propspeed headed into 2021 with a better understanding of the challenges that were ahead and had the drive, resources and passion to succeed in spite of these challenges,” said Chris Baird, CEO, Propspeed. “Using our new brand strategy, warehouse locations, energetic and impassioned staff, Propspeed has invested to ensure we are ready to take on 2022 as a valued partner, to serve our customers and give them the best ownership experience imaginable.”
In January 2021, Propspeed launched a comprehensive rebranding campaign. This included the development of a new distributor sales tool belt, testimonials and case studies in the recreational and commercial marine market, as well as an intuitive and easy-to-navigate website with versions translated into French, Italian and Spanish. This allowed sales staff to build solid partnerships with major shipyards like Pendennis and Monaco Marine, which received on-site training for staff in the proper application of the Propspeed product line.
The launch of the Propspeed Commercial Kit, which is packaged specifically for the commercial marine professional, received endorsements from major commercial fishing and passenger transportation operations like Freedom Fast Cats and Ocean Fisheries. In addition, six captains, each part of the Wicked Tuna fleet, will promote Propspeed products and demonstrate the benefits of using the line to keep their vessels running smoothly through the demands of their occupational endeavors.
Propspeed’s topcoat is specially formulated to prevent marine growth from bonding to metal surfaces below the waterline. It is proven to increase boat efficiency, protect against corrosion, reduce drag, save fuel and maintenance costs. It features an exceptionally strong chemical and mechanical bond between the metal substrate, the etching primer, and the clear coat – ensuring that the Propspeed coating actually sticks to running gear and any other underwater metals.