Evinrude names Nando Zucchi as VP of marketing

(STURTEVANT, Wis.) — Evinrude has appointed Nando Zucchi as vice president of marketing and international business development.
In his role, Zucchi will spearhead initiatives leveraging the company’s existing team of global marketing and international business development professionals to drive recognition and build strong partnerships enabling the continuation of Evinrude’s position as a leading innovator in outboard engines.
With extensive experience developing and executing strategies that drive results across various channels of distribution, Zucchi has demonstrated success leading effective channel and end-user programs including general management, brand development and market promotions, in-store events, digital marketing, trade and corporate communications; while tracking results to allow for continuous improvement. He assumes his role with Evinrude after previous experience with Vista Outdoor, SOG Knives and Tools, Hero Group, Johnson Outdoors, and S.C. Johnson. Zucchi holds a master of business administration degree from Cornell University and a bachelor’s degree from Middlebury College.

For more information, visit www.evinrude.com.

By Professional Mariner Staff