Beier Radio Names New Sales Manager

NEW ORLEANS, LA – Marine electronics leader Beier Radio has named Buddy Morgan as the company’s new Sales Manager.

Morgan has over 30 years of experience in management, sales, marketing and training for marine technology companies across the United States.  His most recent position was as National Sales Manager for Japan Radio Company in Seattle, WA.  Over the course of his career, Morgan has developed distribution channels for product sales, developed and implemented marketing strategies utilizing the media and trade shows, marketed products in the Latin American and European markets, and designed and implemented training programs for dealers, distributors and end users.

“We are excited to add Buddy Morgan to the Beier Radio management team,†says President Karl Beier.  “His wealth of experience in marine electronics and his knowledge of both national and international markets will be instrumental in marketing Beier’s Integrated Solutions concept to current and potential customers and growing our market share.â€

In the new post, Morgan will be responsible for coordinating Beier Radio’s sales efforts for both products and services.  He will attend industry trade shows on behalf of the company and manage the production of all marketing tools.

“I am delighted to join the Beier Radio family, and look forward to meeting all of our existing customers to ensure that Beier continues to be their source for the industry’s most advanced marine electronics,†Morgan says. 

Founded in 1945 by Frank L. Beier, Beier Radio has grown into a world leader in the sales, design, installation and service of marine electronic equipment, including its highly popular integrated control and monitoring systems.  The company has locations in New Orleans and Morgan City, Louisiana, and its clients span the oceans of the globe.

By Professional Mariner Staff